Starbucks Unveils It’s NFT-Based Loyalty Program Dubbed ‘Starbucks Odyssey’
Today, @Starbucks unveiled Starbucks Odyssey, a new experience powered by layer-2 scaling solution Polygon that will offer Starbucks Rewards members the opportunity to earn and purchase digital collectible assets that will unlock access to unique benefits and immersive coffee experiences.
The rewards program will allow members can engage in Starbucks Odyssey ‘journeys,’ a series of activities, such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. Members will be rewarded for completing journeys with a digital collectible ‘journey stamp’ (NFT).
Members can also purchase ‘limited-edition stamps’ (NFTs) through a built-in marketplace within the Starbucks Odyssey web app experience. Limited-edition stamps will be available for all members to buy directly with a credit card; no need for a crypto wallet or cryptocurrency.
“Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love and unlock digital, physical, and experiential benefits that are uniquely Starbucks,” continued Brewer. “By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection, and community, we are entering the Web3 space differently than any other brand while deepening our members’ connection to Starbucks. Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks.”
What are your thoughts? Will you join in on the fun when the program releases later this year? Let us know in the comments below. 👇🏽