Macys Unveils First-ever Virtual Parade and Announces Vote for Next Years NFT Balloon
More than 90,000+ people tuned in on Thursday to experience the annual Macy’s Thanksgiving Day Parade in the metaverse, powered by OnCyber.
The experience, accessible from a desktop or mobile browser, allows fans to explore five galleries featuring NFT collections from Cool Cats, VeeFriends, Boss Beauties, gmoney, & SupDucks.
The experience lasts through December 4 at 11:59 p.m. EST, and fans can vote for their favorite project, with the winner set to become an IRL balloon in the 97th Macy’s Thanksgiving Day Parade in 2023. The first 100,000 fans who vote will receive a free Macy’s digital collectible.
“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors, and our highly engaged Discord community,” said Will Coss, executive producer of Macy’s Thanksgiving Day Parade.
“Our genesis collection of Parade NFTs last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to be transformed into a real-world Macy’s Parade balloon while also creating an opportunity to raise critical funds for our partner Big Brothers Big Sisters of America.”
To cast your vote for next year’s NFT-inspired ballon, head over to macys.com/NFT. Will you be claiming your free digital collectible from Macy’s? Let us know in the comments below. 👇🏽